Google Ads for Small Businesses: How to Set Up Your First Campaign
October 12, 2026
A step-by-step guide to setting up a first Google Ads campaign for a UK small business.
One team for SEO, PPC, social media marketing, content and design, helping London small businesses stand out and bring in enquiries. Searching for digital marketing London? VertexWeb helps small businesses turn searches into enquiries.
Prefer to talk? Call +44 7446 776057 or email info@vertexweb.co.uk.
Tell us about your business and we will reply with next steps.
We only use your details to reply to your enquiry. See our Privacy Policy.
You do not need every channel. We help you choose the ones that fit your goals and budget, then connect them to your website. Our digital marketing London work follows Google’s own advice on how local search results are ranked.
Be found by customers searching on Google. Learn about SEO.
Fast, controllable visibility for your best services. Learn about PPC.
Build familiarity and engagement with your audience. Learn about social media.
Helpful guides, pages and posts that answer customer questions. Learn about content.
A fast, mobile-friendly website to turn visitors into enquiries. Learn about web development.
Consistent, eye-catching visuals for your brand. Learn about design.
We learn about your business, customers and goals.
We choose channels and priorities that fit your budget.
We prepare your website, tracking, profiles and campaigns.
We go live and check that everything works.
We track enquiries, calls and clicks against your goals.
We refine what works and drop what does not.
London customers are spoilt for choice, so visibility and trust both matter. A joined-up plan makes sure search, ads, social media and content support each other and lead to a clear next step.
Helpful guides: Google Ads vs SEO, social media for small businesses, content marketing and email marketing.
Still have a question? Call +44 7446 776057 or email info@vertexweb.co.uk.
It depends on your goals and timeline. Ads can bring visitors quickly, while SEO builds more slowly. Our guide on Google Ads vs SEO explains how to decide.
Costs per click can be higher in competitive markets, so start with a clear goal, test with a modest budget and increase only when the numbers make sense.
Paid ads can send visitors quickly, while SEO and content usually take months. Social media results depend on consistency and audience.
A clear, fast website makes every channel work harder. See our web design service for London if yours needs attention.
Yes. We offer SEO, PPC, social media, content, web development and design, so your channels can be planned together. See all our services.
Tell us about your business and we will reply with next steps. Ask us for a free digital marketing London quote today.
A step-by-step guide to setting up a first Google Ads campaign for a UK small business.
A buyer guide to affordable websites for UK small businesses: what is reasonable, what to question and how to avoid hidden costs.
A practical guide to the pages, trust signals and advertising rules every UK small clinic website should consider.
Discover why UK businesses trust VertexWeb.