Google Ads for Small Businesses: How to Set Up Your First Campaign
October 12, 2026
A step-by-step guide to setting up a first Google Ads campaign for a UK small business.
One team for SEO, PPC, social media marketing, content and design, so your digital marketing works together to bring in enquiries. Searching for digital marketing Manchester? VertexWeb helps small businesses turn searches into enquiries.
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You do not need every channel. We help you choose the ones that fit your goals, then connect them to your website. Our digital marketing Manchester work follows Google’s own advice on how local search results are ranked.
Be found by customers searching on Google. Learn about SEO.
Fast, controllable visibility for your best services. Learn about PPC.
Build familiarity and engagement with your audience. Learn about social media.
Helpful guides, pages and posts that answer customer questions. Learn about content.
A fast, mobile-friendly website to turn visitors into enquiries. Learn about web development.
Consistent, eye-catching visuals for your brand. Learn about design.
We learn about your business, customers and goals.
We choose channels and priorities that fit your budget.
We prepare your website, tracking, profiles and campaigns.
We go live and check that everything works.
We track enquiries, calls and clicks against your goals.
We refine what works and drop what does not.
Local customers find businesses through search, maps, social media and recommendations. A joined-up approach makes sure each channel supports the others and leads to a clear next step.
Helpful guides: Google Ads vs SEO, social media for small businesses, content marketing and email marketing.
Still have a question? Call +44 7446 776057 or email info@vertexweb.co.uk.
It depends on your goals and timeline. Ads can bring visitors quickly, while SEO builds more slowly. Our guide on Google Ads vs SEO explains how to decide.
Start with a goal, such as a number of enquiries a month, and work backwards from what an enquiry is worth. Test with a modest budget, measure results and increase only when the numbers make sense.
Paid ads can start sending visitors quickly, while SEO and content usually take months. Social media results depend on consistency and audience.
A clear, fast website makes every channel work harder. See our web design service if yours needs attention.
Yes. We offer SEO, PPC, social media, content, web development and design, so your channels can be planned together. See all our services.
Tell us about your business and we will reply with next steps. Ask us for a free digital marketing Manchester quote today.
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